After sharing her gardening tips in the pages of Southern Living, Carmen Johnston brings her expertise to a new voice platform how-to gardening series. She is the first garden lifestyle expert voice-enabling her content by creating how-to videos on Alexa and Google Home for gardening, decorating, and plant care.
It’s as easy as saying “Alexa, launch Carmen Johnston Gardens,” and you can access videos that teach you how to create centerpieces, planters, and over 30 other useful tips and tricks including deer resistant plant ideas! Her Alexa skill offers listeners the ability to have their hands in the dirt or on the craft table without the need to hold a device or touch a screen while working.
Carmen goes from a 2019 Nashville Voice Conference attendee, to a presenter in 2020 after investing in Voice heavily since the inaugural conference. She plans to share the strategic business decisions behind investing in her Alexa Skills and Google Actions, as well as the impact that it has had on her brand.
Johnston is ready to share knowledge of her successes and challenges in both creating the skill, managing content and marketing. Expect to hear from her and Data Driven Design’s Kate Hickey about the tactical ways that they marketed the skill to the general audience.
“As a business owner trying to grow and engage an audience, I believe you have to consistently find ways to meet people where they are and give them good content,” said Johnston. “The data shows that Alexa usage has doubled in the last year, and my audience has asked for a hands-free way of getting useful DIY tips while gardening and working around the house and kitchen, specifically. The 2019 Nashville Voice Conference was inspiring, and I’m looking forward to sharing my experiences at Nashville Voice Conference 2020 as part of my session.”
“I met Carmen at VoiceCon by VaynerMedia in 2018, and since then we’ve formed a tight business partnership that includes her company hiring my company to support on all things digital strategy,” said Paul Hickey, CEO of Data Driven Design and founder of Nashville Voice Conference.
Carmen is the perfect example of a Business Owner who knows how to differentiate herself from the competition, create her own story and get attention for the right reasons, which drives customers to her business.
She’s not sitting around finding reasons NOT to build Voice Apps. She’s executing a fully integrated marketing strategy that includes Voice Apps as a way of differentiating herself and creating stories like this one.
At our Nashville Voice Conference inaugural event in 2019, Carmen pulled me aside and told me that her audience needs a way to watch her “how-to” home and garden tips without getting their dirty, messy, greasy kitchen/garden hands on their phone/tablet, etc,” added Hickey.
Enter, the multimodal Alexa Skill that features video (and audio) tips from Carmen.
But we didn’t stop at just launching her Alexa Skill. We’ve teamed up to create a marketing force that includes using the fact that she has become the first in the Gardening category to launch technology like this to garner her business massive attention on mainstream media,” added Hickey.
This Alexa Skill means that Carmen can be your digital sous chef – working right alongside users without having to reference recipes or touch a screen. Her skill allows user to learn and care for indoor plants hands-free alongside a garden expert. Johnston’s skill includes herb garden tips, favorite cocktail recipes, houseplant hacks, holiday inspiration, and much more.
About Data Driven Design
Data Driven Design specializes in an opinion-free process, instead using data to design and execute digital marketing strategies, web design and development, custom software and voice applications. Strategically saving on the overhead cost of a large, fancy office with beer on tap, Data Driven Design has strategically chosen to be a fully distributed remote work team based out of Nashville, TN with all senior level full time dedicated employees. The small, scrappy digital agency is focused on relationship-based work, following specific principles and differentiators which can be found at www.DataDriven.Design/About